• Scope: Illustration, logo design, typography

Selling flowers from a truck is certainly a unique way to do business! That’s why Wagon on Pear needed to have a one-of a kind logo. The client requested their logo match the truck from which they sold.

To capture the brand’s cozy, mom n’ pop feel, I decided to draw the logo by hand.

After a few variations, we zeroed in on a couple concepts to refine: